Background

Vanfest is a regional based Australian music festival aimed at bringing the big city stages to Central West NSW. Supporting Australian live music acts, VanFest showcases phenomenal lineups of indie folk, rock, pop, house classics, and a touch of local talent.

Launched in 2014 with over 8000 fans and 9 massive bands, VanFest was one of the most successful first year festivals. Now in it’s fourth year and having expanded to a two day format, the festival continues to draw people from across the state to experience ‘one hell of a party’.

The Challenge

Following four years of success, Vanfest organisers contacted Token to help them take the festival to the next level by switching to a completely cashless solution on-site. The organisers had two main goals for the implementation of the RFID system:

1. Deliver a premium on-site experience for fans, allowing them to focus on enjoying the event
2. Grow overall event revenue without the need to sell more tickets or invest in marketing to draw new people to the area

Being located in Central NSW, the access to a reliable internet connection on-site would be challenging, so the RFID system would need the ability to operate completely offline, yet still sync data with a server so as not misplace information should a cashier’s device go missing.

The Token Solution

Vanfest implemented a fully cashless system on-site at the 2017 event using Token’s advanced RFID technology. Upon entry, festival-goers were equipped with Vanfest-branded wristbands which stored their ticketing details, and allowed them to load digital currency to facilitate food, drink and vendor transactions for the weekend.

The ‘tap-and-go’ payment method increased customers propensity to spend at the event by over 23% through a dramatic reduction in queuing times, as well as the proven subconscious detachment that consumers have from their money when no physical cash is exchanged – transactions at the event don’t feel ‘real’.

Being located in Central NSW, the access to a reliable internet connection on-site would be challenging, so the RFID system would need the ability to operate completely offline, yet still sync data with a server so as not misplace information should a cashier’s device go missing.

Token’s mesh network technology allowed the cashless solution to operate offline in the greenfield site, whilst also eliminating the risk for lost data should a vendor’s payment device go missing. Vendor’s on-site were able to transact without payment interruptions due to low quality internet connectivity and in turn, process more sales.

Post event, the Vanfest organisers and their vendors have continued to reap the rewards of implementing a Token cashless solution on-site. Additional revenue streams from wristband activations and breakage from balance amounts left unclaimed have seen an increase of over 16% in event revenue, without an equal increase in the number of event attendees.

Alongside additional event revenue, Vanfest also has access to rich customer data that they can use to on-board event partners and sell sponsorshipspaces for future years. Information such as the key purchase periods at the bars, all the the way down to which drink was most popular with a certain demographic is tracked and recorded by the Token cashless platform.

In Summary

  • – A 23% increase in spend at the bar, merchandise and food vendors from consumers at the event
  • – Total event revenue increase of over 16% due to additional revenue streams from implementing a cashless solution
  • – Wristband activation rate of over 85% on-site during Day 1 of the event