A Welcome New Addition
Token Systems is driving the RFID tech industry with advanced solutions for events of all sizes. Our team of developers work tirelessly to offer new and improved features all the time. This week we have a cracker for you: marketing pixel integrations. Simple, yet so effective.
Integrate your Facebook and Google Analytics Pixel with your online Token portal to track the success of your advertising efforts, plus build audiences to retarget those close to converting. This tool gives you access to sophisticated data insights to enhance your reach and avoid wasting your marketing budget.
Facebook Pixel’s collate data on how your customers are interacting with your adverts. Track the results of your ads using predetermined custom conversions, such as registering for a Token account and preloading credit on to a wristband prior or during an event. With access to these powerful insights, you can optimise your adverts, remarket to those who have already taken an action on your Token portal, and build targeted audiences for future campaigns.
It’s really simple to add your Facebook pixel ID to your Token online portal and start gathering stats on user behaviour. If you’re not already using a pixel, you can set one up in your Ads Manager account.
Google Analytics offers in-depth tracking and reporting on your website traffic, and how your customers interact with your content. It integrates seamlessly with all of Google’s marketing products like Data Studio, Search Console and most relevant in this case, Google Ads.
By inputting your Google Analytics ID into your online Token portal, you have the tools to monitor the success of your Google Ads via conversion tracking.
Minimum Effort, Maximum Return
The team at Token are continuously upgrading our product offering to ensure we remain at the forefront of RFID technology industry. We’re paving the way in providing advanced event solutions to ensure you can offer your fan’s the most innovative and unique experiences possible. Stay tuned to find out what’s coming next , or get in touch by contacting [email protected] to find out how Token can assist you with your next event.